

Company
Background
The Sportsbook and fixed odds operators relying on the live contingencies such as Horse Racing or sporting events experiences economic ripple effects the most during any uncontrollable disruption.
This reality coupled with the challenges facing end consumers/clients to these operators such as the cost of data, the reliance of mobile and the emergence of cheaper and more cost efficient smart phones only strengthens the argument that the “mobile first” approach is one market opportunity that all industry players should be looking to leverage off for as long as possible.